In my first 14 months, I developed campaigns that took the company from 69% brand awareness to 99% -- without any YoY increase in ad spending. Additionally, I helped grow Property Finder’s position as the region’s #1 proptech company in the face of 5x to 1 competitive ad spend blitz. I also led the creative department’s adoption of AI technology, leading to a 2x increase in productivity for GTM media fulfillment and earning $750k+ in production value.
Campaign Q3 2023: What do you do when you want people to know you have the most home listings throughout the country? Smash a flying villa into a billboard and push the region’s biggest influencer out of an airplane, of course.
Campaign Q2 2024: A next-gen evolution of our existing campaign, modified for an evolved strategy spotlighting Property Finder’s regional expertise.
Welcome to the future. In support of a new positioning for 2025, Property Finder needed to emphasize its overwhelming presence in Dubai’s & Abu Dhabi’s most coveted communities. Knowing original footage for each community would be cost-prohibitive, we created a revolutionary technique of blending different AI tools combined with certain design software to create a virtually unlimited series of true-to-life videos featuring unique community spaces.