About ME

I’m a writer/creative director with heaps of experience working on some of the biggest (and smallest) brands in the world. I’ve worked at agencies in four countries on three continents. My work has been seen on all seven.

Along the way I’ve been fortunate to share space with some immensely talented people who’ve helped me win my share of awards. These include Cannes shortlist, One Show, Effies, Dubai Lynx Grand Prix, Communication Arts, Tokyo Advertising Annual and many, many Addys.

I consider myself a deeply curious person. I’m a devout student of the Big Idea. A curator of human stories. And a creator of human truths.