In August 2022, OSN+ streaming premiered “House of the Dragon” the prequel to “Game of Thrones”. We created a series of activations spread across the MENA region to gain social traction and increase word of mouth in the lead-up to an exclusive premiere event and the airing of the first episode. The campaign resulted in HOTD being the biggest series debut in company history. The numbers supported that through a record 8-fold increase in trialists vs YA, as well as a 300% increase in app downloads.
As a result, “Fast Company Middle East” named OSN+ the most innovative entertainment company for 2022.
The below video spotlights each activation.
Teasing the arrival of Dragons in Saudi. They will not be contained. Filmed in iconic AlUla.
Dragons certainly know how to make an entrance. Filmed in iconic AlUla.
Celebrating a fiery Season 1 finale with a dip in the pool.
Working with HBO, we helped create an AR experience that gave fans the chance to hatch and raise their very own dragon.