As part of their Asian Football Cup partnership, Coca-Cola wanted to position itself as uniting all fans. So we created the Arab world’s first all-female football commentary crew. (Keep in mind no woman had ever even been allowed in an Arabic broadcast booth.) A lot of women were very happy. And a lot of men were very, very not so happy. Social, digital content. Awards: Dubai Lynx Bronze, Effie Award, voted Top Social Media Campaign in MENA by Campaign Magazine